A little about the way I see design
I care about the feeling of a brand, but also about whether people can actually use it. A good identity should make decisions easier. It should give the team a shared direction.
My background is in editorial and visual design, where small choices carry a lot of meaning: a crop, a typeface, a rhythm, a quiet detail that makes something feel more considered.
I bring that care into brand identities, art direction, and the materials a brand needs to show up clearly without feeling overworked.